Every round. All tournament.
Bubble teams. Busted brackets. Buzzer beaters. March Madness is one of the most anticipated sporting events of the year. In 2026, TSN delivers wall-to-wall live coverage of both the men’s and women’s NCAA tournaments from the first whistle to the championship game.
Total coverage on Canada’s Sports Leader
From Selection Sunday through the National Championship, your brand can align with every defining moment, across broadcast, digital and social.
- Strong connection with younger audiences, including A18-34 with an index of 261.
- Multi-platform reach across TSN, TSN+, TSN.ca and the TSN app.
- Sustained weekly engagement fuelled by live games, highlights, studio analysis, and social conversations.
Big moments. Big reach.
Put your brand at the centre of the competition.
Partnering with TSN ensures your brand is top of mind, from the opening tip-off to the final buzzer throughout the tournaments.
805K
average reach/game (Men’s tournament)
287 index
vs. Total TV (A18-34)
5.9M+
Canadians engaged
24%
of A13-64 Canadians engaged with March Madness
299K
average reach/game (Women’s tournament)
Every round. All tournament.
- Selection Sunday: March 15
- First Four: March 17–18
- First Round: March 19–20
- Second Round: March 21–22
- Sweet Sixteen: March 26–27
- Elite Eight: March 28–29
- Final Four: April 4
- National Championships: April 6
* Schedule subject to change
Premium Broadcast Sponsorships
Delivering high-impact brand integration across TSN’s studio programming and live game coverage, including both the men’s and women’s championships.
Sponsorship includes:
- Integrated features within TSN studio coverage
- Sponsorship billboards throughout the tournament
- In-game commercial presence
- Consistent visibility across every round. This is a premium opportunity to align your brand with one of the biggest events in sports.
TSN Tournament Challenge
The TSN Tournament Challenge invites fans to build and track their brackets throughout March Madness, creating a highly engaging, interactive experience where one exclusive sponsor is at the centre of the competition throughout the tournament.
Includes:
- Co-branded contest page and live bracket tracker on TSN.ca
- Broadcast and digital promotion driving bracket entries
- Integrated SportsCentre features and pre-game updates
- Display, video, and social amplification
- Ownership of TSN’s March Madness digital hub
** Available as an add-on to the Premier Broadcast Sponsorship. Subject to availability.
Digital and Social Extensions
March Madness on TSN extends beyond the broadcast with comprehensive digital and social coverage across TSN.ca, the TSN app, and social platforms.
Opportunities include:
- Homepage takeovers and sponsored editorial
- Video pre-roll and display across March Madness content
- Digital SportsCentre integrations
- Social highlight sponsorships featuring top moments from both tournaments
These extensions allow brands to reach fans wherever they are watching, scrolling, or streaming throughout the tournament.
Own the tournament
Connect with your Bell Media representative to explore March Madness partnership opportunities on TSN.
Sources: Numeris. Total Canada, September 2009 – November 30th, 2025. Excludes repeats. A18-34 index vs total TV.
SponsorPulse – Total Canada, A13-64. Engagement Sample size: N=19,169 | Data collected between: July 2018 and June 2025
