Where basketball culture thrives
Basketball in Canada is more than a game—it’s a movement.
Bell Media is a leading Canadian destination for NBA and Raptors coverage on TSN and RDS—offering your brand a powerful platform to connect with one of the most electrifying properties in sports.
Connect with our sales team to tip-off your campaign
All eyes on the Raptors
TSN is the home of Raptors basketball, delivering 41 action-packed games with premier broadcasts, expert analysis, and immersive storytelling. Our all-star talent lineup—Matt Devlin, Jack Armstrong, Kate Beirness, Leo Rautins, Sam Mitchell, and Kia Nurse—bring every play to life, while Kayla Grey and Josh Lewenberg deliver courtside updates and real-time insights.
Across TV, digital, and TSN 1050 Toronto radio, TSN keeps fans connected on every platform—offering brands a powerful opportunity to own the conversation and engage with Canada’s basketball community like never before.
With 43% of Canadians already engaged and 3.1M fans set to increase their engagement next season, now is the moment to get in the game.
846K
Reach per game (2+)
5.1M
Total Reach (2+)
971K
Weekly Reach (A18+)
178.7K
AMA (A18+)
Source: Numeris. September 2009 – March 31st, 2025. Excludes repeats; Numeris, Total Canada, 2024-25 regular season, A18+, Indexed to Total TV Full Day viewers Engagement sample size: N=26,207
Canada’s game-changing fanbase
With a growing, passionate, and diverse fanbase, the NBA continues to capture hearts from coast to coast. Anchored by Canada’s team—the Toronto Raptors—the league’s influence is felt both on and off the court, driving massive engagement all season long.
302K
Average reach per game
4.6M
Canadian engage weekly
235
Index vs Total TV (A18-34)
152
Index vs Total TV (A35-54)
Source: Numeris, Sept. 2009 – March 31st, 2025. Excludes repeats; SponsorPulse – Total Canada, A13-64, Engagement Sample size: N=26,207. Other metrics sample size: N=11,759, Data collected between: July 2018 & Nov, 2024
Score big with multiplatform advertising opportunities
From buzzer to broadcast, TSN and RDS offer unmatched reach and storytelling opportunities. Connect with fans through customized activations, immersive integrations, and digital-first strategies that place your brand at the forefront of the action.
Whether you’re looking to drive impact during prime-time games or amplify engagement across digital and social, we’ll help you own the moment.
Your brand. Every screen. High-impact moments – Lets make it count!
Extensive brand integration opportunities across all platforms, ensuring consistent exposure throughout the season.
Engage audiences with best-in-class media assets that prominently display brand messaging during gameplay.
Opportunities include:
- Animated lower thirds (ALTs)
- Video Audio Drop ins (VADIs)
- Score Bugs
Interact with fans using Live Audience Engagement tools like – pre-game questions and real time answers during post game analysis
Opportunities include:
- Animated lower thirds or full-page boards
- Interactive brand sell
- Sponsored mobile platform
Reach audiences on-the-go with Canada’s most innovative OOH network. Perfect opportunity to engage with fans everywhere they live, work, shop, and play.
Opportunities include:
- Radio to road
- Bike share
- Transit Shelter Ads
- Custom 3D shelter Ads
With Bell Media’s partnership with Shopsense AI engage your customers through virtual storefronts.
Opportunities include:
- Animated lower third
- QR code driving to sponsored products
- Adapted brand sell spots
Reach consumers through digital platforms like the TSN app and TSN website with unmatched coverage from every angle and all season long.
Opportunities include:
- Homepage Takeovers (HPTOs)
- Sponsored Headlines
- Influencer marketing with leading influencers
- Creator space with exclusive immersive brand experiences
