Roll out the red carpet, The Oscars® are almost here!
Don’t miss out on one of the biggest nights in entertainment. The 97th Academy Awards® are soon approaching and audiences are ready to be dazzled by Hollywood stars, red carpet glamour and buzz worthy moments. Let Bell Media’s Brand Partnerships team help you reach your target audience and align your brand with one of the year’s most exciting events.
The #1 award show of the year
Mark your calendars for the 97th Academy Awards® airing on Sunday, March 2nd, 2025. With an impressive average viewership of 3.7 million P2+ viewers and a total reach of over 8 million Canadians—an impressive 8% increase among adults 25-54 compared to the previous year—this presents a golden opportunity to showcase your brands to a wide and engaged audience.
Source: Numeris, Total Canada, audience insights based on most-recent airing, P2+ unless otherwise indicated.
Opportunities
Associate your brand with one of the biggest TV events of the year. Collaborate with the Brand Partnerships team to create unique opportunities that drive excitement, awareness and deliver against your KPIs.
ETALK After the Oscars®
Following the Oscars, ETALK’s around-the-clock coverage continues from Hollywood with a closer look at all of the night’s viral moments and coverage from the most exclusive after parties.
ETALK will work with you to integrate your brand into this post Oscar show, through red carpet partnerships, bespoke integrations or custom in-show tactics . We will work with you to create content that showcases your brand and delivers against your KPIs.
Oscars® TIKTOK Content Hub
A video first entertainment content hub reaching mass audiences across TikTok. With almost 500K followers and 45M likes, ETALK is entertainment on TikTok providing exclusive access to movies biggest night from red carpet coverage, fashion, film, celebrity interviews and more.
ETALK on TikTok is the destination for custom branded content, bespoke creative concepts and mass impact for entertainment content in Canada on TikTok.
Shoppable ETALK Oscars® Post-Show
Create your own shoppable experience inspired by our host looks, red carpet style or Oscar viewing parties in etalk’s brand new shopping destination : https://shop.crave.ca/etalk
We will populate an Awards collection within the etalk e-commerce store, exclusively curated with your products.
ETALK Red Carpet Balcony Show on YouTube
This year ETALK will be going live from the red carpet on YouTube. Integrate your brand into this premium environment as our presenting partner.
Custom Commercial Creative
Be a part of one of the biggest TV events of the year and capture the reach of the Oscars®.
The Bell Media Commercial Production team will work with your brand to create a custom spot to air during the Academy Awards®.
Win big with ETALK and The Oscars®
Partner with the Brand Partnerships team today to leverage great opportunities available for your brand. From glamourous shoppable content segments to unique red carpet integrations, no one offers more unique and innovative solutions than ETALK. Contact your Brand Partnerships Account Manager today to learn more.
