Canada’s women’s sports leaders

Boost your brand with TSN’s multiplatform opportunities rooted in storytelling through women’s sports. As Canada’s leading sports broadcaster, TSN provides your brand with a plethora of unique opportunities that attract female viewership, enhance positive brand association, and support the unprecedented growth of women’s sports.

Kia Nurse cheering with her team in the background

The best of women’s sports

Gain brand exposure through an unmatched spectrum of women’s sports; our coverage spans over 50 leagues and 14 sports, offering over 6,500 hours of compelling live action. From the intensity of hockey to the precision of golf and the dynamism of basketball, we connect with audiences in every corner of the sports world.

Connect with a passionate and growing base

TSN stands at the forefront of female viewership in sports broadcasting, consistently reaching over 4 million females weekly. Women’s sports have seen a growing base, driven not only by women, but by all Canadians. Aligning with us means your brand connects with an engaged and passionate audience, ready to embrace and support your message.

Source: Numeris, Total Canada, BY19-20 – BYTD (8/28/23- 11/26/23), TSN+/TSN2+ & Individual English Commercial Specialty Channels. P2+,

Brooke Henderson holding a golf ball
Women’s sports viewership on TSN
WNBA + 137% YOY, March Madness +58% YOY, IIHF 5.3M Canadians

Source: Numeris, Total Canada, BY19-20 – BYTD (8/28/23- 11/26/23), TSN+/TSN2+, P2+

Tailored sponsorships to amplify your brand

From broadcast media plans featuring key women’s sports properties to social packages and custom multiplatform opportunities, TSN offers unique avenues to integrate your brand into the heart of women’s sports.

Sponsorships:

Get sponsorship opportunities with various leagues, properties and tournaments across broadcast, digital and social platforms

Broadcast media plan:

Features brandsell across key women’s sport properties – Curling, Golf, Hockey, Basketball, Soccer, Tennis and more

Social media package:

Align with women’s sports across social platforms with custom built pre-roll campaigns.

Custom content:

Get multiplatform opportunities rooted in storytelling within women’s sports across TSN and the Bell Media network.

PWHL lives here

A legacy of positive associations

Partnering with us means more than just advertising; it’s about weaving your brand into the fabric of women’s sports through a creative-led, multi-media program. At TSN, brand association goes hand in hand with a commitment to diversity, inclusion, and excellence—a reflection of the values that resonate with our community.

Become a champion for women’s sports

The journey to redefine the landscape of women’s sports starts with a partnership that transcends traditional boundaries. With TSN, your brand is not just seen—it’s remembered, celebrated, and integrated into every victory, story, and moment of triumph. Let’s embark on this journey together.

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