Women’s sports leadership in Canada
Women’s sports are experiencing unprecedented momentum in Canada.
Boost your brand with multi-platform opportunities rooted in storytelling through women’s sports. As Canada’s leading sports broadcaster, TSN and RDS delivers a powerful mix of premium opportunities that attract female viewership, build positive brand association, and foster the growth of women’s sports.
Unmatched access to women’s sports
Gain brand exposure through an unmatched spectrum of women’s sports.
From the intensity of hockey to the precision of golf and the dynamism of basketball, we connect brands with highly-engaged, value-driven audiences across the sports landscape.
The moment is NOW for women’s sports
Women’s professional sports in Canada have grown from approximately $200 million to nearly $400 million, with projections to surpass $500 million by 2030. Two in three Canadians now identify as fans of women’s sports. These fans are younger, more diverse, and values-driven, making them more loyal to brands that show up authentically.
Fans of women’s sports reward brands that invest early:
79%
of fans say they feel proud of brands that support the women’s game
25%
lift in brand awareness, sentiment, and purchase intent for brands aligned with women’s sports
The moment brands can’t afford to miss
In just two years, Canada’s professional women’s sports market has doubled, and audience growth continues to outpace brand investment.
This disconnect is highlighted in the latest It’s Time report from Canadian Women & Sport, which examines the growth, value, and investment dynamics shaping women’s professional sports in Canada.
For brands, this represents a rare opportunity to get in early enough to lead, shape, and grow alongside the category.
Early brand partners are already seeing higher ROI, including up to 30% lower cost per impression and stronger organic amplification driven by fan advocacy and cultural relevance.
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Connect with a passionate and growing base
TSN and RDS have played a foundational role in accelerating this growth, delivering meaningful scale and breakthrough moments for women’s sport in Canada, including:
4M female impressions
delivered weekly across English-speaking audiences
1.6M viewers
tuned in for the IIHF Women’s World Championship Final
2× YoY growth
for the Canada–U.S. Rivalry Series
1M+ viewers
reached as Women’s March Madness in Canada outperformed the men’s final
Source: Numeris, Total Canada, BY19-20 – BYTD (8/28/23- 11/26/23), TSN+/TSN2+ & Individual English Commercial Specialty Channels. P2+,[EY1]
A legacy of positive associations
TSN and RDS women’s sports offering brings together some of the most compelling leagues and events in the global sports landscape, delivering premium live coverage and year-round visibility across platforms, including:
- PWHL
- WNBA
- Women’s March Madness
- Major international tennis events
Tailored sponsorships to amplify your brand
From broadcast media plans featuring key women’s sports properties to social packages and custom multiplatform opportunities, TSN and RDS offers unique avenues to integrate your brand into the heart of women’s sports.
Sponsorships:
Get sponsorship opportunities with various leagues, properties and tournaments across broadcast, digital and social platforms.
Broadcast media plan:
Features brandsell across key women’s sport properties – Curling, Golf, Hockey, Basketball, Soccer, Tennis and more.
Social media package:
Align with women’s sports across social platforms with custom built pre-roll campaigns.
Custom content:
Get multiplatform opportunities rooted in storytelling within women’s sports across TSN, RDS and the Bell Media network.
Become a champion for women’s sports
Becoming a champion for women’s sports means more than showing up — it means investing with intent.
With TSN and RDS, your brand is not just seen –it becomes part of the stories shaping the future of women’s sports in Canada.
Let’s embark on this journey together.
